Blog entry

What Happened to Apple's Customer Service

A special note for all Apple lovers.I always had a very high regard for Apple and it's customer service. I have recently been disappointed and heard stories about how Apple has failed to match their expectations. There were many but I feel this was by far the best.

Everybody who reads my articles regularly will know that I am passionate about customer service and retention. Most of the time it does not have to be very expensive you can achieve the best result for your company (hence increasing turnover) in a very cost effective way. 

Sometimes when a company grows they loose sight of the vision which is ensuring their customers give them the first refusal (retention). Please drop me a line and do not make the mistake of gaining profits before your customer's satisfaction. It can be a very, very expensive mistake in the short and long term for your company.Study this video carefully and look and the number of chances Apple had to rectify the situation. Thank you for your time and look forward to hearing from you.