Blog entry

How Understanding can a simple grocery store be

Trader Joe’s Delivers (Literally)

An elderly man, 89 years of age, was snowed in at his Pennsylvanian home around the holidays, and his daughter was worried that he wasn’t going to have access to enough food due to the impending storm and bad weather in the area.

Image from a Trader Joe’s store opening

After calling multiple stores in a desperate attempt to find anyone who would deliver to her father’s home, she finally got ahold of someone at Trader Joe’s, who told her that they also do not deliver … normally.

Given the extreme circumstance, they told her that they would gladly deliver directly to his home, and even suggested additional delivery items that would fit perfectly with his special low-sodium diet.

After the daughter placed the order for the food, the employee on the phone told her that she didn’t need to worry about the price; the food would be delivered free of charge. The employee then wished her a Merry Christmas.

Less than 30 minutes later the food was at the man’s doorstep—for free!

In refusing to let red tape get in the way of a customer in need, Trader Joe’s shows that customer service doesn’t need to be about the fanfare, it can simply be about doing the right thing.

This just goes to show when you do not follow red tape all the time it makes your company stand out from the crowd.

Unlike my experience with my Bank when I went to pay in a bill ant this bill I always like to pay at the counter. Whilst I was there I also transferred some funds from one account to the other. Before I had even left the Bank I received a text to say that You can transfer Your funds Online no need to come. I thought that was very rude especially when they did not know why I came to the Bank in the first place.

To me it felt like saying Do not bother us , just do it from home. We Are too busy.