Blog entry

Customers ARE FOR LIFE.

Here is a story I read in Help Scout archives.. that enhances my passion for customer service. I have had my own experiences where I believe that it is sometimes the smallest gesture that makes your customer return, and that in it self is worth its weight in gold and diamonds. Any business who fails to recognise this as the key is losing out in revenue and in most cases will have to advertise heavily to encourage new customers. This cost could have been minimised if you ensure strong retention programmes in place.

We help customers design retention programmes that will work for companies to increase retention and service hence increase their turnover. Please read and share your thoughts on this matter. 

Jim Shukys’ Auto
Sweats the Small Stuff

Many of the memorable stories that we’ve covered so far focus on a company’s stellar response to an usual situation ... but what about those day-to-day service stories?

Superb service is not limited to out of the ordinary circumstances. It can be incorporated into the very fabric of your business, showing up in even the most common of instances.

That’s why we love this next story shared by a customer in Streetsboro, Ohio.


The story was posted on Reddit under the appropriately titled topic of "I have never in my life seen this level of customer service" and included this genuine, thoughtful thank-you note.

But the best part of this tale is that despite the fact that this image was shared on the internet, random commenters starting pointing out that they knew exactly which business this was:

“I used to live in Streetsboro and I know exactly who that is. He’s a good man, stay with him!”

Now that’s the definition of memorable service! The praise continued with noncustomers, too, with one commenter saying,

“It’s little things like this that earn business. If I got this card I would never use another mechanic in my